Entertainment is a broad category that encompasses everything from the glitzy to the gritty. The best way to think of it is as a collection of experiences, all of which aspire to the elusive holy grail of human engagement. Regardless of the context, there are many awe-inspiring achievements that have been unmatched for millennia. A good example is the use of technology in the form of modern day mobile communications and internet. In the spirit of openness and a bit of risk taking, the entertainment industry has been reimagined as an enlightened and inclusive business that aims to make each person’s day a little more pleasant.